Dieter rams is one of the most influential product designers of the twentieth century. The brains and braun of dieter rams the new york times. Dieter rams as little design as possible wallpaper. Wagner german and english edition by klaus klemp, dieter rams, et al. Throughout his career, award winning designer dieter rams created an extensive collection of products for braun, including the dw30 watch. Klaus kemp and friedrich friedl as well as some brief words from rams himself. Anyone can sense the affinity between the most enduring apple products and ramsdesigned braun products, but what are those principles. Ramss early awards for carpentry led to him training as an architect as germany was rebuilt in the early 1950s. The definitive monograph on dieter rams life, work and ideas. However, it was not usual in those days when you were employed by a company to work externally for someone else as well, rams recalls in our book dieter rams. See more ideas about irma boom, dieter rams design and biography books. Or why not check out our library of useful tips and tutorials on everything you need to know about hair removal and find out how to get the most out of your braun products. After a recruiting drive by erwin, a braun design team had begun to take shape, led by fritz eichler.
Today, i want to share with you what i discovered about one of dieter rams most important and famous products. Etsy is the home to thousands of handmade, vintage, and oneofakind products and gifts related to your search. Dieter rams lists the 10 timeless principles of good design. To my knowledge, this phaidon volume is the most comprehensive and detailed. His move to industrial design was serendipitous and netted him the role of head of design from 1961 until 1995. The objects dieter has designed have touched the lives of millions of peopleso many of us have had a braun coffeemaker, shaver, stereo, calculator, speakers, or alarm. It is a musthave book for anyone interested in rams work, his legacy, and his ideas about how to live. Rams, born in 1932, was chief design officer at braun from 1955 to 1995. As a person who paid little attention to dieter rams before, this was an eye opening and informative book.
As a teenager he loved to watch his grandfather who worked as a. Braun sk 5 dieter rams snow coffin hans gugelot radiogram radio record player. Dieter rams started his career as an architect, and joined german appliance manufacturer braun in 1955 to work on the interior design of its offices. Featuring some of the greatest hits from the designers time. The company he made famous, braun, was when he joined a mediumsized. It is a clear, comprehensive and beautiful presentation of dieter rams life and his work. The cover is cleverly embossed with a texture reminiscent of a braun razor. Radio receiver braun ce250 design dieter rams verry good condition. For decades, anyone who cared about product design looked to the braun label when choosing their appliances, radios, and other consumer items. From book to bid dieter ramss rz 57 cabinet design. For decades, anyone who cared about product design looked to the braun label when choosing their appliances, radios, and other. Showcasing rams less, but better theory of design, the. As little design as possible, ive writes, it could not be better, simpler, clearer or. As little design as possible by sophie lovell goodreads.
It incorporates a brief background on dieter rams, the formation of braun, and details on a number of the products dieter was a part of. His new employer was braun, an electrical appliance manufacturer, and he worked there as a designer from 1955 to 1995. The dieter rams less but better exhibition at espace 24b is named after the former braun designers iconic slogan, which summed up. Dieter rams is a german industrial designer who was responsible for the design of brauns consumer products for many years. With a contribution by dieter rams and a prologue by matthias k. Should one want a single book about this important desingner, dieter rams. The best design books i read this year that werent about web design. As head of design at braun, the german consumer electronics manufacturer, dieter rams 1932 emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. Nov 20, 2018 german designer dieter rams, famous for his sleek braun consumer products and his 10 principles of good design, is celebrated in a new film and exhibition. Although formally trained as an architect at the wiesbaden school of art during the 1940s, rams ended up at the german electronics company by chance. Dieter rams born 20 may 1932 in wiesbaden, hessen is a german industrial designer and retired academic closely associated with the consumer products company braun, the furniture company vits.
The man who all but invented consumer product design as we know it today. Most of all, good design is as little design as possible. Rams s evolution as a designer with a lessismore philosophy. Touching on rams collaboration with his team at braun as essential for the sheer. Several books about braun design and dieter rams have appeared in recent years. Dieter rams lists the 10 timeless principles of good. As the head designer for the classic braun products, his. Discover brauns extensive product range for all your male grooming, female hair removal, skin care and hair care needs. Designer dieter rams braun watch returns after 30 years. You can see this in one of his early products, the pc3sv radio.
His unobtrusive approach and belief in less but better design generated a timeless quality i n his pro ducts and have influenced the design of many. Dieter ramss early awards for carpentry led to him. Dieter rams designed more than 500 products over his fortytwoyear career at braun. Feb 01, 2018 one book every designer should own 30x40 design workshop. Dieter rams the book of life is the brain of the school of life, a gathering of the best. Rams, in turn, has been complimentary to apple, calling it one of the few companies in existence that designs products according to his principles. Back in the late 1970s, dieter rams was becoming increasingly concerned by the state of the world around him an impenetrable confusion of forms, colours and noises. A detailed text covering ramss life, the intellectual context in which he worked, his designs for braun and vitsoe, and the ideas and. This is dieter rams bilingual 808page book about his work, back in print in its original form with a pvc softcover and slipcase.
A comprehensive monograph on highly influential product designer dieter rams b. Mar 06, 20 1955 300 special dl 3 artur braun, bodo futterer, fritz eichler, dieter rams. Sep 26, 2014 describing ramss humble csv 12 amplifier rotary switch in the foreword to the book dieter rams. As little design as possible phaidon by the british design historian sophie lovell, traces mr.
The books i have purchased in the past were mostly comprised of black and white photographs accompanied by texts in german and english. Recently i wrote about jonathan ive design interview quotes, and if youre familiar with industrial design and apple design, you know you cant mention jonathan ive without also mentioning dieter rams, a world famous designer for braun. The portable brauns phone radio tp1 that dieter rams designed in 1959 summarize all rams belief in uncluttered, simple and useful objects designed with the final user in mind. In 1955, after training as an architect, he went to work for braun, the consumerelectronics company, which was then run by a. Anyone can sense the affinity between the most enduring apple products and rams designed braun products, but what are those principles. In 1955, after training as an architect, he went to work for braun, the consumerelectronics company, which was then run by a pair of brothers, erwin and artur braun. How dieter rams made braun look cool dieter rams design. Dieter rams, braun hifi wall unit wandanlage, ts 45 tg 60 l photo. Braun bnc0rc digital global radio controlled weather station clock. The radios, shavers, juicers, clocks, record players and other products he designed for braun are marvels of industrial design.
Ramss impact on design is to say that he made braun the apple in other words the itbrand. Aware that he was a significant contributor to that world, he asked himself an. Dieter rams was born in 1932 in wiesbaden, germany. Koichi okuwaki gestalten interviews legendary industrial designer dieter rams on his days at braun and the genius behind his design. Ramss impact on design is to say that he made braun the apple in other words the itbrand of its time. As head of design at braun from 1961 to 1995, rams created some of the most iconic objects of the twentieth century. The design of apples products which are almost popular enough to be. For 40 years dieter rams led the braun design team, always seeking out the ultimate unification, the harmonization between interior and exterior. Jul 01, 2012 throughout his career, award winning designer dieter rams created an extensive collection of products for braun, including the dw30 watch. Inspired designs on tshirts, posters, stickers, home decor, and more by independent artists and designers from around the world. After a recruiting drive by erwin, a braun design team had begun to take.
He created a wide range of products for the brand during his 40year tenure, from shavers and hairdryers to audio products. Jun 12, 2015 the dieter rams less but better exhibition at espace 24b is named after the former braun designers iconic slogan, which summed up his approach to industrial and furniture design. We wanted to make products whose appearance did not. Nov 03, 2015 as head of design at braun, the german consumer electronics manufacturer, dieter rams 1932 emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. While many of the books about dieter rams are predominantly dry. With his less, but better design philosophy, dieter rams has touched the lives of millionsif not billionsof people since he started his career as an industrial designer at braun in 1955.
For over fifty years, dieter rams has left an indelible mark on the field of product design and the world at large with his iconic work at braun and vitsoe. The logo was made smaller and placed off to the side, letting the form do most of the talking. One book every designer should own 30x40 design workshop. Dieter rams as little design as possible front cover of sophie lovells dieter rams. Featuring some of the greatest hits from the designers time at braun as well as his work at vits. Exquisitely produced to reflect dieter rams aesthetic philosophy, this book presents highlights from a fortyyear career designing iconic consumer products that enhance our daily lives. His unobtrusive approach and belief in less but better design generated a timeless quality in his. Discover braun s extensive product range for all your male grooming, female hair removal, skin care and hair care needs. The innovations his company spawned changed mens shaving forever. Formative years dieter rams was born in wiesbaden, germany, in 1932. Dieter ram born 20 may 1932 in wiesbaden, hessen is a german industrial designer and retired academic closely associated with the consume r product s comp any br aun, the furniture company vits. We spoke oneonone with industrial design pioneer dieter rams at a retrospective of his work now on view at the san francisco museum of modern art. Ramss impact on design is to say that he made braun the apple in other words the it brand. In that spirit, this monograph is as little book as possible.
His grandfather was a carpenter, a great influence in the early years of his life, stimulating his love for the creation of object. About 50 years ago, in his quest to answer the question is my design a good design. As little design as possible book not many if any designers can lay claim to a body of work so far reaching that it has touched the lives of even those who have absolutely no idea who they are, let alone influenced virtually every contemporary. Dieter rams is a german industrial designer and retired academic closely associated with the consumer products company braun, the furniture company vits. He was strongly influenced by the presence of his grandfather who was a carpenter. Muller with the combi dl5, brauns electric razor designs were slowly becoming more confident. Jun 04, 2011 good design is unobtrusive, honest, durable, thorough, and concerned with the environment. Aware that he was a significant contributor to that world, he asked himself an important question.
How dieter rams made braun look cool the new york times. Good design is unobtrusive, honest, durable, thorough, and concerned with the environment. Legendary design brand braun is back in the speaker business with its first new products since the original dieter ramsdesigned le line. A very well written book that explores the logic and ethos behind closetoperfect braun products. Even if you dont immediately recognize his name, you have almost certainly used one of the radios, clocks, lighters, juicers, shelves or hundreds of other products he designed. Rams is a documentary portrait of dieter rams, one of the most influential designers alive, and a rumination on consumerism, sustainability, and the future of design.
Describing ramss humble csv 12 amplifier rotary switch in the foreword to the book dieter rams. Braun hifi speakers, ts 45 control unit, tg 60 tape recorder by dieter rams, from the less but better exhibition at espace paris. In 1947 he began his studies of architecture and interior. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. In 1957 the german designer dieter rams approached his boss at braun and asked if he could make furniture for someone else. Less and more the design ethos of dieter rams gestalten. Dieter rams was born in wiesbaden, germany, in 1932. Today this would not be so unusual, plenty of designers do it, in fact. Dieter rams is one of the most influential product des. Dieter rams is a german industrial designer closely associated with the consumer products company braun and the functionalist school of industrial design. For decades, anyone who cared about product design looked to the braun label when choosing their. Dieter rams consistently implemented his design principles over the course of over three decades as the braun design leader, and this was critical for braun becoming an iconic global brand.
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